7 Secrets to Successfully Marketing a Doctor’s Office

Doctor successSource: Health Care Success

One of the many definitions of marketing for a doctor’s office, weather you are an oftalmologist, pediatrician, neurology or urology specialist, is: The ongoing process of finding, attracting and retaining patients. That’s simple, short…and more challenging than ever to achieve with success.

Amid today’s constantly changing healthcare landscape, successful medical practitioners—the people and practices that stand head and shoulders above the competition—are both skilled clinicians and savvy entrepreneurs. They recognize that, more than ever, medicine is a profession, but healthcare is a business.

On the pages of this website, Healthcare Success provides a rich resource of practical advice and how-to instructions about the many strategies and tactics for finding and communicating with prospective patients, existing patients and referral sources. Continue reading “7 Secrets to Successfully Marketing a Doctor’s Office”